“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry
“A vision without a strategy remains an illusion.” — Lee Bolman
“Without a strategy, execution is aimless.
Without execution, strategy is useless.” — Morris Chang
There is no shortage of famous quotes about and related to strategy, particularly in the business context. From your neighborhood library to the bookstore that sells more coffee than books today to the MBA student’s satchel to the shelves in an executive’s corner office, there are countless books written about business strategy.
A business strategy that does not at least consider where technology fits and where it can be a key to driving growth, cutting costs, increasing productivity, and reducing risk is incomplete. Frankly, this could be the difference between success and failure.
At Ortulum, we are not just advisors with a bag of static plans and generic strategies. Our expertise is rooted in “boots on the ground” and hands-on experience in business—from startups to midcap to Fortune 100. We have deep business and technical expertise and the right blend of experience and skills to be trustworthy partners.
We have cultivated our skills as part of small teams chartered with creating new ventures and startups, in organizations rapidly growing in burgeoning markets, and others fighting to remain relevant in the face of Goliath-sized competitors.
These experiences have shaped who we are and what we bring to the table as Strategy and Technical Advisors. They have given us a deep understanding of critical decisions that each business, business owner, executive, and leadership team faces each day.
Our team will partner with you to assess your business—the processes you use every day, your organization and skills, and your technology landscape. Combined with your goals, current challenges, and opportunities, we will have the deep understanding needed to build a strategy and create roadmaps for your organization, products, services, and technology. Then we will work with you to create a strategy and roadmap that fits your business with actionable plans that you and your organization can successfully execute with confidence.